Marketing Audit & Diagnostics

Find the Revenue Leaks in Your Marketing

Techhold Developers delivers the most thorough marketing audits and diagnostics in Nairobi. We uncover what's working, what's wasting money, and exactly how to grow faster.

Request Your Audit → See What We Audit
400+
Audits Delivered
KES 180M+
Ad Spend Optimized
92%
Client Retention
Marketing analytics dashboard used in Techhold marketing audits
TH
360°
Full-Funnel Analysis
The Hidden Cost

Why Most Marketing Budgets Leak Money

Without an objective audit, most Nairobi businesses are overspending on channels that don't convert — and underinvesting in the ones that do.

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Wasted Ad Spend

30–50% of paid budget often goes to poor targeting, weak creative, or wrong channels.

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Weak Conversion Funnels

Traffic arrives, but poor landing pages and CTAs kill conversion before purchase.

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Broken Tracking

Incorrect analytics setups make it impossible to know what's actually working.

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Invisible SEO Gaps

Technical, content, and authority issues silently suppress organic performance.

📣

Inconsistent Brand Voice

Mixed messaging across channels weakens recall and trust with your audience.

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Siloed Teams & Data

Sales, marketing, and product operate without a shared view of the customer.

What We Audit

A Complete Marketing Diagnostic

Every Techhold audit covers the full marketing stack — from strategy and channels to data, technology, and customer experience.

🎯

Marketing Strategy

Positioning, ICP, messaging, and channel mix review.

💻

Website & UX

Usability, speed, mobile experience, and conversion paths.

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SEO Audit

Technical SEO, content, keywords, backlinks, and local SEO.

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Paid Media

Google Ads, Meta, LinkedIn, TikTok, and display performance review.

📊

Analytics & Tracking

GA4, GTM, event tracking, attribution, and reporting accuracy.

📧

Email & Automation

Lifecycle flows, segmentation, deliverability, and content.

📱

Social Media

Organic and paid social performance, content mix, and engagement.

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Content Marketing

Content strategy, distribution, authority, and topical coverage.

⚙️

MarTech Stack

CRM, automation, CDP, and integration review for efficiency.

How We Work

Our Audit Methodology

A structured, evidence-based process that turns raw data into an actionable growth roadmap.

01 — DISCOVER

Discover

Stakeholder interviews, goals, and current state review.

02 — COLLECT

Collect

Data pulls from ad platforms, analytics, CRM, and SEO tools.

03 — ANALYZE

Analyze

Benchmark performance against competitors and industry standards.

04 — DELIVER

Deliver

Prioritized recommendations, roadmap, and quick wins.

Data & Tracking

If Your Data Is Wrong, Every Decision Is Wrong

Most Nairobi businesses are making marketing decisions on broken or incomplete data. Our audit begins by validating your entire measurement stack — because optimization is impossible without truth.

  • GA4 and GTM configuration review
  • Event tracking and conversion accuracy
  • Attribution model validation
  • CRM and sales data integration
  • Cross-channel reporting reconciliation
  • Dashboard and KPI setup review
Marketing analytics and tracking validation dashboard
Paid Media

Every Shilling Should Be Accounted For

We go deep into your paid media accounts to find wasted spend, weak creative, and missed scaling opportunities. Then we tell you exactly what to fix, pause, or double down on.

  • Google Ads account structure and bidding
  • Meta and LinkedIn audience and creative review
  • TikTok and YouTube campaign performance
  • Landing page and offer alignment
  • Cost per acquisition and ROAS benchmarks
  • Budget allocation recommendations
Paid media team reviewing ad performance and ROAS
What You Get

Audit Deliverables

A comprehensive, executive-ready report — plus the roadmap to act on it.

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Executive Summary

A one-page overview of the biggest opportunities and risks.

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Full Audit Report

Detailed findings across every channel and system.

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Competitor Benchmarking

How you compare to the top players in your Nairobi market.

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90-Day Roadmap

Prioritized, sequenced actions for the next quarter.

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Quick Wins List

High-impact fixes you can implement this week.

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Strategy Presentation

Live walkthrough with your leadership and marketing team.

Our Impact

Results That Speak

Average improvements our clients see within 6 months of implementing audit recommendations.

-38%
Average Cost Per Lead
+64%
Conversion Rate Lift
+120%
Organic Traffic Growth
+3.4x
Return on Ad Spend
Client Success

Featured Case Study

How a marketing audit helped a Nairobi SaaS company cut waste and triple pipeline.

B2B SaaS marketing audit case study dashboard

B2B SaaS Client — Nairobi

Challenge: Marketing spend had doubled in 12 months, but lead volume had plateaued. Leadership had no clear picture of which channels were actually driving revenue.

Solution: A full marketing audit covering paid media, analytics, SEO, and content — with a 90-day roadmap prioritizing tracking fixes and channel reallocation.

-42%
Cost Per Lead
+192%
Qualified Pipeline
+87%
Landing Page CVR
90
Days to Results
Who It's For

Built for Ambitious Businesses

Our audits are designed for organizations that are serious about marketing performance — not vanity metrics.

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Growth-Stage Startups

Raising capital or scaling fast — and need to prove marketing ROI.

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Established SMEs

Businesses spending on marketing without clear attribution or strategy.

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eCommerce Brands

Online stores looking to improve ROAS, retention, and AOV.

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Financial Services

Banks, insurers, and fintechs requiring compliant, data-driven marketing.

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Healthcare & Wellness

Clinics and hospitals competing for patient acquisition in Nairobi.

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Education & Training

Schools and ed-tech platforms optimizing enrollment funnels.

Client Testimonials

What Clients Say About Our Audits

Trusted by marketing leaders across Nairobi and East Africa.

★★★★★

"Techhold's audit was the single most valuable exercise we've done in marketing. They found KES 2.1M in wasted spend within the first two weeks — and showed us exactly how to fix it."

Client testimonial
Brian Kariuki
CMO, B2B SaaS
★★★★★

"We'd worked with agencies before, but never with this level of rigor. The report was executive-ready, the roadmap was actionable, and the results followed."

Client testimonial
Wanjiru Kamau
Marketing Director, Retail
Pricing

Audit Packages

Transparent pricing. No surprises. All packages include a strategy presentation and 30 days of follow-up support.

Essential Audit
KES 95K / one-off
Best for SMEs and single-channel businesses.
  • Website & SEO audit
  • Google Ads review
  • Analytics & tracking check
  • Competitor snapshot
  • Executive summary report
  • 30-day follow-up support
Request Quote
Growth Audit
KES 185K / one-off
Our most popular package for scaling businesses.
  • Everything in Essential
  • Full paid media audit (Google, Meta, LinkedIn)
  • Email & automation review
  • Content & social audit
  • MarTech stack review
  • 90-day growth roadmap
  • Strategy presentation
  • 60-day follow-up support
Request Quote
Enterprise Audit
Custom
For large organizations with complex marketing stacks.
  • Everything in Growth
  • Multi-market & multi-brand review
  • CRM & CDP integration audit
  • Custom attribution modeling
  • Leadership workshops
  • Quarterly re-audit option
  • Dedicated audit lead
Contact Sales

Stop Guessing. Start Growing.

Request your marketing audit today and get a clear, data-backed roadmap to better performance — delivered by Techhold Developers.

Request Your Audit →
Get Started

Request Your Marketing Audit

Tell us a bit about your business, and we'll get back to you within one business day with a proposal.

Why Techhold Developers?

  • Nairobi's most experienced marketing audit team
  • 400+ audits delivered across 9 countries
  • Engineering-grade rigor applied to marketing
  • Executive-ready reports, not vanity dashboards
  • Senior consultants on every engagement
  • 30–60 days of follow-up support included

Contact Details

Office
Techhold Tower, Westlands, Nairobi
Request Your Audit →