How much does a CRO program cost in Kenya?
CRO programs in Kenya typically range from KES 150,000 per month for a focused
single-funnel engagement to KES 800,000+ per month for enterprise experimentation
programs with multiple products, analytics engineering, and dedicated teams.
Techhold Developers provides fixed-scope proposals after a free discovery call.
What tools do you use for analytics and CRO?
We use GA4, Google Tag Manager, Mixpanel, Amplitude, Hotjar, Microsoft Clarity,
VWO, Optimizely, and other experimentation platforms. We also build custom
analytics pipelines where standard tools don't fit, integrating M-Pesa, ERP,
and CRM data.
How quickly do CRO programs deliver results?
Early wins (quick UX fixes, checkout improvements, form optimizations) usually
land within the first 30–60 days. Compounding program results (statistically
significant lift across the funnel) typically materialize over 3–6 months as
experiments accumulate.
Do you guarantee conversion improvements?
No reputable CRO agency guarantees specific lift — every experiment has a probability
of failing. What we guarantee is a rigorous process, correctly instrumented analytics,
statistically valid experiments, and a documented learning loop so your program
compounds over time.
Can you work with our existing developers and designers?
Yes. We often work alongside in-house teams — we provide the strategy, analytics
architecture, and experiment designs, and either build the tests ourselves or
collaborate with your developers to ship them.
Do you optimize for mobile conversions?
Absolutely. Kenya is mobile-majority, and mobile funnels are almost always the
highest-leverage place to test. We run mobile-first experiments across layout,
tap targets, checkout flows, and page speed.
Can you optimize M-Pesa and payment flows?
Yes. We optimize M-Pesa STK Push flows, checkout sequences, retry messaging,
and payment-method ordering — and track payment events accurately in analytics
so we can measure real revenue impact.
How do you handle privacy and data compliance?
We implement consent management, follow Kenya's Data Protection Act, use
server-side tracking where beneficial, and align with GA4 privacy controls.
We can also work within your internal compliance requirements.
Do you train our team to run experiments internally?
Yes — for teams that want to own experimentation long-term. We provide CRO
training, experimentation playbooks, statistics training, and tooling setup,
then transition gradually to internal ownership.
Do you work with businesses outside Nairobi?
Yes. We deliver analytics and CRO programs to businesses across Kenya — including
Mombasa, Kisumu, Nakuru, Eldoret, and Thika — and internationally. All work is
delivered remotely with regular review sessions.
