How much does PPC management cost in Nairobi?
PPC management in Nairobi typically ranges from KES 50,000 to KES 300,000 per month
depending on ad spend, number of platforms, and campaign complexity. Ad spend is
separate. Techhold Developers provides fixed-scope proposals after a free discovery call.
Which PPC platforms do you manage?
We manage Google Ads (Search, Display, YouTube, Shopping, Performance Max), Meta Ads
(Facebook & Instagram), LinkedIn Ads, TikTok Ads, X/Twitter Ads, and programmatic
display networks.
Do you charge a percentage of ad spend?
We offer both flat-fee and percentage-of-spend models depending on monthly ad spend.
Most clients prefer flat-fee retainers for predictability. We recommend the model
that aligns best with your scale and goals.
What is the minimum ad budget for PPC in Kenya?
We recommend a minimum of KES 30,000 per month in ad spend per platform to gather
meaningful data. For competitive industries we recommend KES 100,000+ per month.
Budget depends on your goals, industry, and geography.
How long until I see results from PPC?
PPC delivers results fast — often within days for high-intent Search campaigns. However,
meaningful optimization typically takes 30–90 days to gather data, refine audiences,
and reach target CPA. We set realistic expectations during onboarding.
Do you set up conversion tracking?
Yes. Proper conversion tracking is the foundation of any PPC campaign. We set up GA4,
Google Tag Manager, Meta Conversions API, TikTok Events API, and — where needed —
server-side tracking and offline conversion imports.
Do you write ad copy and design creative?
Yes. We write and test ad copy across all platforms, and produce static, video, and
UGC creative where needed. Everything is continuously A/B tested for performance.
How often do you optimize campaigns?
Our retainers include daily monitoring and weekly optimization. Search terms reports,
audience refinements, bid adjustments, ad copy testing, and creative rotations happen
continuously — not monthly.
Do you provide PPC training?
Yes. We offer structured training programs to build in-house PPC capability — for
marketing managers, junior specialists, and executives who want to understand the
strategy behind the campaigns.
Do you work with businesses outside Nairobi?
Yes. We deliver PPC management to businesses across Kenya — including Mombasa,
Kisumu, Nakuru, Eldoret, and Thika — and internationally. All work is delivered
remotely with regular video reviews and shared dashboards.
