Top Website SEO Audit Agency in Nairobi

200+ Checkpoint Audit. Forensic Clarity.

A complete website SEO audit is the single highest-leverage investment in your organic growth. We deliver a forensic, 200+ checkpoint analysis across technical, on-page, content, off-page and competitive signals — with a prioritised action plan.

Request Free Discovery Call → See What We Audit
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300+ Audits Delivered
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200+ Checkpoints
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4.9★ Client Rating
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Forensic Analysis
Website SEO Audit — Nairobi
CRITICAL ISSUES
⚙️
Technical SEO
42%
📝
On-Page SEO
58%
📚
Content Quality
65%
🔗
Off-Page Authority
71%
📍
Local SEO
55%
📊
Prioritised Roadmap
Why Audits Fail

Most SEO Audits Are Useless

Generic crawler reports with thousands of "issues" do nothing for your rankings. A real SEO audit identifies the highest-impact problems — and gives you a plan to fix them.

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Bloated Issue Lists

1,000 "warnings" with no priority — that overwhelm teams and never get fixed.

🎯

No Business Context

Audits that ignore revenue, margins, and buyer journey — and miss what matters.

🧩

Missing Competitive View

No benchmark against real search competitors — so you never know your gap.

🕳️

Untraceable Findings

No screenshots, no URLs, no severity — so developers can't act on it.

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No Prioritisation

Everything is "critical" — so nothing actually gets fixed.

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No Roadmap

An audit without a sequenced action plan and ownership is a wasted PDF.

What We Audit

Six Audit Pillars

Our complete website SEO audit spans six pillars — each with dedicated checkpoints, scoring, and impact analysis.

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Technical SEO

Crawlability, indexation, Core Web Vitals, architecture, schema, security.

60+ CHECKPOINTS
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On-Page SEO

Title tags, meta descriptions, headings, internal linking, URL structure.

30+ CHECKPOINTS
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Content Quality

Search intent alignment, E-E-A-T, thin content, duplication, topic coverage.

25+ CHECKPOINTS
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Off-Page Authority

Backlink profile, referring domains, anchor text, disavow, toxic links.

30+ CHECKPOINTS
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Local SEO

GBP, citations, reviews, NAP consistency, local schema, suburb coverage.

25+ CHECKPOINTS
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Competitive Analysis

Share of voice, content gaps, backlink gaps, technical benchmarking.

30+ CHECKPOINTS
Technical SEO Audit

Fix the Foundation Google Demands

Technical SEO is the gatekeeper of everything else. We crawl, analyse log files, test Core Web Vitals, and verify every technical signal Google uses to crawl, render, index, and rank your site.

  • Crawlability & log file analysis
  • Indexation, coverage, and orphan pages
  • Core Web Vitals & page speed
  • Site architecture & internal linking
  • Schema markup & structured data
  • HTTPS, security headers & mobile-first readiness
  • Canonicalization, hreflang & duplicate content
  • Redirect chains, 404s, and server errors
Technical SEO audit and server log analysis for Nairobi business
On-Page & Content Audit

Every Page Optimized for Intent

We evaluate every important page against search intent, keyword targeting, content depth, and on-page best practice — then tell you exactly what to change.

  • Title tags & meta descriptions across the site
  • H1–H6 structure and keyword mapping
  • Internal linking and topic cluster alignment
  • Thin, duplicate, and cannibalized content
  • E-E-A-T signals and content depth
  • URL structure and taxonomy review
  • Image SEO & alt text compliance
  • Schema markup opportunities per page
On-page and content SEO audit review
Off-Page & Competitive Audit

Benchmark Against Real Competitors

Ranking is relative. We benchmark your profile against the sites actually outranking you — then quantify the gap and prioritise the moves that close it.

  • Backlink profile & referring domain analysis
  • Anchor text distribution & link quality
  • Toxic link identification & disavow strategy
  • Competitor backlink gap analysis
  • Share of voice & SERP visibility benchmarking
  • Content gap analysis vs. competitors
  • Digital PR and link opportunity mapping
  • Competitive technical performance comparison
Off-page SEO and competitor benchmarking analysis
200+ Checkpoints

What Our Complete Audit Covers

A representative snapshot of the checkpoints reviewed in every full website SEO audit. Your report includes only the issues that matter to your site.

Crawl budget & log file analysis
Index coverage & noindex strategy
Orphan page detection
XML sitemap validation
Robots.txt directive audit
Canonical tag review
Hreflang & international targeting
Duplicate content analysis
Thin content identification
Redirect chain & loop resolution
404 & 5xx error monitoring
HTTPS & mixed content review
Core Web Vitals field & lab data
Page speed & TTFB review
Mobile-first indexing readiness
Structured data & schema markup
Rich result eligibility check
JavaScript rendering audit
Internal linking architecture
URL structure & parameter handling
Pagination & faceted navigation
CDN & caching strategy
Image compression & formats
CSS & JS minification
Security header configuration
Manual action & penalty history
Title tag & meta description audit
H1–H6 heading hierarchy
Keyword targeting & intent match
Keyword cannibalization
Image alt text & file naming
Anchor text distribution (internal)
Breadcrumb navigation
Content depth & topical coverage
E-E-A-T signal review
Content freshness & updates
Blog & resource hub audit
Landing page conversion review
Referring domain quality
Anchor text distribution (external)
Toxic link identification
Competitor backlink gaps
Digital PR opportunities
Brand mention audit
Unlinked mention opportunities
GBP completeness & categories
NAP consistency across the web
Local citation coverage
Review volume & sentiment
Local schema markup
Suburb & city landing pages
Competitor share of voice
SERP feature ownership
Our Process

How We Deliver Your Audit

A structured, forensic approach — from discovery to walkthrough.

1

Discovery

Business, market, and competitor briefing.

2

Crawl & Collect

Full site crawl, log files, GSC, GA4 data.

3

Analyse

200+ checkpoints scored & prioritised.

4

Report

Deliverable report with fixes & owners.

5

Walkthrough

30-minute strategy session with our team.

What You Receive

Audit Deliverables

Every engagement produces a documented, actionable set of assets your team can execute against.

✓

Full Audit Report

200+ checkpoints with severity and impact.

✓

Prioritised Issue List

Impact × effort prioritisation matrix.

✓

Technical Fix Tickets

Dev-ready with URLs, screenshots, and instructions.

✓

Content Audit Workbook

Page-by-page recommendations.

✓

Backlink Profile Analysis

Toxicity, gaps, and disavow recommendations.

✓

Competitor Benchmarking Deck

Share of voice, gaps, and opportunities.

✓

Local SEO Assessment

GBP, citations, and map pack review.

✓

90-Day Action Roadmap

Sequenced fixes with owners and deadlines.

✓

Executive Summary

Leadership-ready overview with key metrics.

✓

KPI & Measurement Plan

How to track progress post-audit.

✓

Walkthrough Call

30-minute session with our senior strategist.

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Priority Support Window

30 days of follow-up questions post-delivery.

What Success Looks Like

Audit Outcomes We Track

An audit isn't a report — it's a catalyst. Here's what our audits typically unlock for Nairobi businesses.

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Indexed Pages

Growth in correctly indexed, revenue-driving pages.

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Core Web Vitals

LCP, INP, and CLS improvements post-fix.

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Ranking Visibility

Share of voice across priority keyword clusters.

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Link Quality

Referring domain growth and toxic link cleanup.

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Organic Sessions

Traffic growth from search over 90 days.

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Qualified Leads

Lead volume and quality from organic search.

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Local Visibility

Map Pack rankings across suburbs.

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Revenue Impact

Attributed revenue from audit-driven fixes.

Real Results

SEO Audit Case Study

How a full audit unlocked growth for a Nairobi SaaS company.

SEO audit case study analytics dashboard for Nairobi SaaS company

Nairobi SaaS Company

Problem: Flat organic growth despite content investment. Suspected technical issues and keyword cannibalization.

Solution: Full 200+ checkpoint audit revealed indexation issues, orphaned pages, and 47 pages competing for the same keywords. We delivered a prioritised 90-day roadmap.

+178%
Organic Sessions
+94
Top-10 Keywords
-65%
Crawl Errors
3
Months to Results
Client Testimonials

What Our Clients Say

Real feedback from businesses that trusted us with their audit.

★★★★★

"The most actionable SEO audit we've ever received. Every issue had a URL, screenshot, and fix. Our developers finally understood what to do. Organic traffic nearly doubled in 3 months."

Caroline Mwangi, Head of Growth at Nairobi SaaS
Caroline Mwangi
Head of Growth, Nairobi SaaS
★★★★★

"We'd been burned by generic crawler reports. TD Digital's audit found things no one else did — indexation issues, cannibalization, and orphan pages. Worth every shilling."

James Karanja, CMO at Nairobi eCommerce
James Karanja
CMO, Nairobi eCommerce
Frequently Asked Questions

Website SEO Audit FAQs

Answers to the questions we hear most from Nairobi businesses.

How much does a website SEO audit cost in Nairobi?
Website SEO audits in Nairobi typically range from KES 60,000 for small sites (under 500 pages) to KES 300,000+ for large or complex sites. Enterprise and multi-location audits are quoted after discovery. We provide transparent, fixed-scope proposals.
How long does an SEO audit take?
A complete website SEO audit typically takes 2–4 weeks depending on site size and complexity. Express audits (10 business days) are available on request for smaller sites.
What's included in your SEO audit report?
Our audit covers 200+ checkpoints across technical, on-page, content, off-page, local, and competitive analysis. You receive a prioritised action plan with impact scores, effort estimates, owner recommendations, dev-ready tickets, and a 30-minute walkthrough call.
Do you also fix the issues you find?
Yes. Many clients engage us for implementation after the audit. We can manage the full fix roadmap, coordinate with your developers, or train your in-house team to execute.
Do you audit eCommerce and enterprise websites?
Absolutely. We audit eCommerce sites with tens of thousands of SKUs, multi-location businesses, enterprise CMS platforms, and complex JavaScript-heavy applications.
How is your audit different from free tools?
Free tools surface raw data — thousands of warnings with no prioritisation or context. Our audit applies business context, competitive benchmarking, and prioritisation so you know exactly what to fix first and why.
Do you work with businesses outside Nairobi?
Yes. We serve clients across Kenya — including Mombasa, Kisumu, Nakuru, Eldoret, and Thika — and internationally. All audits are delivered remotely with regular video sessions.
How often should I get an SEO audit?
We recommend a full audit annually, plus quarterly mini-audits after major site changes (redesigns, migrations, CMS changes) or Google algorithm updates. Continuous technical monitoring is also available as a retainer.
Free Discovery Call

Request a Free Discovery Call

A 30-minute session with a senior auditor to scope your audit, review your site, and outline what we'd investigate. No obligation.

Book Discovery Call →
Site review & scoping
Business context briefing
Suspected issue preview
Competitor landscape overview
Audit timeline & pricing
Deliverables preview
Q&A with a senior auditor
Next steps & proposal
Coverage Across Kenya

Website SEO Audits Across Kenya

We deliver forensic SEO audits for businesses throughout Kenya — remote-first, results-obsessed.

SEO Audit Nairobi SEO Audit Mombasa SEO Audit Kisumu SEO Audit Nakuru SEO Audit Eldoret SEO Audit Thika SEO Audit Kenya (Nationwide)

Ready for a Real SEO Audit?

Stop guessing why your rankings plateaued. Get forensic clarity on what's holding your site back — and a plan to fix it.

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